Partnering Strategies to Accelerate Growth in the Internet of Things For some time we’ve been hearing that Internet of Things is coming. Well it’s here! There are many examples that we probably don’t think much about. Beyond our personal devices: smart phones, watches, Fitbits and all, there are a growing number of consumer appliances and [...]
Print Well, IMHO yes and no. I’ve been working for some years with the Association of Strategic Alliance Professionals (ASAP) in creating standards for collaboration. And I frequently get push back. “No two relationships are same.” “Each is special in some way.” Even the ASAP Chairman, Mike Leonetti is often quoted “If you’ve [...]
Partners Change the Cloud Equation - Executive Roundtable On October 14, 2014, Leverage2Market Associates and Phoenix Consulting Group hosted a partner executive breakfast to explore how partners change the growth equation in a cloud-based world. The event was attended by a dozen senior partner leaders from a diverse cross section of Silicon Valley companies and featured guest [...]
Over-performers are More Aligned to Corporate Strategy and to Operations Collaboration and in particular collaborative innovation has been widely recognized as a critical corporate competency in the current business conversation. In our best practices research we found that over-performing alliances were more consistently aligned to corporate strategy and more collaborative in involving senior leadership, stakeholders, [...]
Partnering Return on Investment is often quite attractive since the investment in a partnered initiative is shared. In other words half of the resources or costs are on your partner’s balance sheet. There are other organizational advantages as well which become apparent when a build/buy/partner analysis is conducted. These advantages are often related to external [...]
Creating Business Value for Customers Creating a competitive edge is crucial for all businesses and can be achieved through alliances. Alliances can also be a defensive measure in countering a competitive shortfall such as a gap in a company’s product line. In our research we found that creating competitive advantage was a major reason for [...]
The definition for an alliance is when two (or more) organizations combine their resources to create new value that could not be (easily) achieved by either party alone. Innovation is often described as the process of combining disparate ideas to create something new and in today’s business climate often requires a collaborative approach. It is [...]
Market Impact embraces those strategies that are aimed at growing the businesses of the allied partners. It includes strategies such as entering new markets, gaining a market share position, and generally expanding the capability to gain new customers. The top five selections of our best practices survey respondents in this category are depicted in the chart below: [...]
The Strategy of Alliances Alliances in the technology sector are overwhelmingly evaluated based on revenue and for good reason. They deliver incremental revenue over above business as usual. However, revenue is a lagging indicator and does not provide insight into whether the alliance is achieving the strategic objectives for which it was formed. Revenue at the [...]
Business model transformation is one of the most disruptive changes a business can face and it isn’t pretty. As often is the case in disruption, those companies with the most invested in the old model have the most to lose since making the shift will cannibalize their existing business. But if they don’t make the [...]