Findings from a Survey Conducted by Phoenix Consulting GroupWe asked twenty partner managers What is social media? By far the most common response was Good Question! After a thoughtful pause, we heard social media were tools that enabled users to communicate, to build loyalty, to collaborate and to listen. Its an opportunity to have communities [...]
The ASAP 2009 State of Alliance Management Report looked at thirty-six commonly recognized best practices of alliance management and benchmarked them across the community of respondents representing 431 companies. This year the researchers looked a bit deeper into innovation alliances and identified two new emerging best practices. While innovation alliances were found to be more [...]
Certainly in this economy doing more with less is an imperative we all face. It is also the fundamental premise of partnering and in these times Partner Managers are pressed even harder to do even more with even less. A few weeks ago I was asked to moderate a gathering of senior alliance executives by [...]
Attended an ASAP Green breakfast this morning and it was certainly eye opening even if the coffee arrived late. Hal LaFlash, Dir Emerging Clean Technology Policyfrom PG&E -that's Pacific Gas and Electric for the non-Californians - spoke on the many alliances that PG&E has been cultivating in the interest of providing sustainable energy. While one [...]
Part I discussed how demographic segmentation allowedtargeting programs, benefits, and attention to engender greater loyalty and business through their developers. Part II addresseshow segmentation by 'Loyalty' itself helps to identify andto address specific concerns of developers. While net promoter score seems to be the popularrage, we used the Apostle model to segment loyalty. The Apostle [...]
I was approached by a client some weeks ago to present at conference some work we did on Developer Loyalty. Now there are a lot satisfaction type surveys out there, but my client presented a very specific challenge. She was new in the role as the Director of the Developer Community and needed to understand [...]
Have you read a book in the past year that made an impact on you and how you manage alliances and partnerships? Could even be one you've written!! Here are some that I read this past year which I found had relevance to the field of alliance management. NOT listed in any order other than [...]
Is it time to reevaluate your alliance investment? Do you have the right partners to weather the economic climate? Are you retaining the right partners to ensure you have a strategic advantage when the thaw comes? Regular portfolio rebalancing is a best practice even in good times, but especially important now.How do you know if [...]
Plans for Strategic Alliances on the Rise Nearly one-third of consumer products companies plan to forge new strategic alliances in the upcoming 12 months (30 percent), up 8 points from the second quarter of 2008 according to Pricewaterhouse Coopers NEW YORK, Dec 4, 2008 GlobeNewswire Chrysler Presents Reorganization Plan to Congress "To further enhance its [...]
Have you rethought your alliance strategy in terms of what new opportunities lie ahead? Are you prepared to find the opportunity in disruption? We can assume that business as usual is not going to work in today's volatile economic climate because business has become unusual. Yet, disruptive times are times of great opportunity for those [...]