The ROI of Partner Manager Training Effective training is without doubt a crucial ingredient for success. The challenge for any organization is measuring and justifying the investment in training. One statistic that clearly shows the value of training comes from a 2014 IBM study. IBM found that 84% of employees in top performing companies believe [...]
Investment in Talent to Grow and Innovate To many organizations, alliances and strategic partnerships are “the new way businesses grow and innovate,” particularly as they experience a rising profile within the C-suite. As partnership alliances become an increasingly important source of innovation for companies, they are integral to future success. One study cites that 51% of [...]
Strategic Alliances are not just for the Big Guys My clientele is typically large companies, but this past month I was asked to participate in a speed mentoring event for a group of independent consultants. I was asked many times “can partnering help me in my business? How do I find the right partner? How [...]
Partnering Strategies to Accelerate Growth in the Internet of Things For some time we’ve been hearing that Internet of Things is coming. Well it’s here! There are many examples that we probably don’t think much about. Beyond our personal devices: smart phones, watches, Fitbits and all, there are a growing number of consumer appliances and [...]
Print Well, IMHO yes and no. I’ve been working for some years with the Association of Strategic Alliance Professionals (ASAP) in creating standards for collaboration. And I frequently get push back. “No two relationships are same.” “Each is special in some way.” Even the ASAP Chairman, Mike Leonetti is often quoted “If you’ve [...]
Norma Watenpaugh has built her career around the power of collaborations. An expert in strategic alliances, Watenpaugh has helped companies including Adobe Systems, IBM, Microsoft, SAP and Xerox build better and stronger business relationships. She believes that managing successful collaborations is both an art and a discipline; as such, she founded Phoenix Consulting Group in 2002 [...]
Partners Change the Cloud Equation - Executive Roundtable On October 14, 2014, Leverage2Market Associates and Phoenix Consulting Group hosted a partner executive breakfast to explore how partners change the growth equation in a cloud-based world. The event was attended by a dozen senior partner leaders from a diverse cross section of Silicon Valley companies and featured guest [...]
Over-performers are More Aligned to Corporate Strategy and to Operations Collaboration and in particular collaborative innovation has been widely recognized as a critical corporate competency in the current business conversation. In our best practices research we found that over-performing alliances were more consistently aligned to corporate strategy and more collaborative in involving senior leadership, stakeholders, [...]
Partnering Return on Investment is often quite attractive since the investment in a partnered initiative is shared. In other words half of the resources or costs are on your partner’s balance sheet. There are other organizational advantages as well which become apparent when a build/buy/partner analysis is conducted. These advantages are often related to external [...]
Creating Business Value for Customers Creating a competitive edge is crucial for all businesses and can be achieved through alliances. Alliances can also be a defensive measure in countering a competitive shortfall such as a gap in a company’s product line. In our research we found that creating competitive advantage was a major reason for [...]