About Norma Watenpaugh

Norma Watenpaugh is the founding principal and CEO of Phoenix Consulting Group (www.phoenixcg.com) which provides education and consulting services with expertise in go-to-market strategy, channel and alliance management, and ecosystem development. She was named a Woman of Influence in Silicon Valley by the Silicon Valley Business Journal for her work in advancing best practices in Collaborative Business Relationships and was inducted into the Forbes Business Council, an invitation only community of successful business leaders.

Where should alliances report in the organization?

This is a question I am frequently asked and one for continual debate. As far as I know there is very little published work on this topic, only fleeting references on the challenge. My opinion: there is no perfect answer but the best answer relates to what are you trying optimize? Functional silos tend to [...]

By |2018-07-27T18:52:05+00:00September 19, 2007|

Secret #1 Winners Collaborate

In the Eight Secrets webcast, we reviewed some research data indicating that higher performing companies were extensive collaborators. Here I'd like to share some thoughts behind a fundamental change in attitude towards collaboration and partnering that I've seen in past few years. Some years ago, companies would express their reason for partnering in terms of [...]

By |2018-07-27T18:52:05+00:00September 11, 2007|

Certification: R-E-S-P-E-C-T for Partner Managers?

One of the major efforts I have been part of this past six months is developing a certification exam for alliance professionals for the Association of Strategic Alliance Professionals. Consumed, may be a better description of the time and effort that has gone into this initiative. The alliance with AMA and the promotional activities such [...]

By |2018-07-27T18:52:05+00:00August 24, 2007|

Eight Secrets Update

With great relief, I can report the "Eight Secrets" webcast went well. The producer and technical staff at AMA made it easy. The producer commented it was well attended and one of the best received webcasts they have done in terms of the feedback survey results. Whew! Here is one of the viewer feedback comments: [...]

By |2018-07-27T18:52:05+00:00August 19, 2007|

Pheathers Phlying

Launching a blog for Phoenix Consulting Group in the midst of Pottermania has been a hoot, to steal a phrase from Hedwig. Looking for a blog name, I investigated everything Phoenix and found everything Harry Potter. Trying to get clever, I tried the current spelling Phoenix Pheathers which was available for a blog, but is [...]

By |2018-07-27T18:52:05+00:00August 11, 2007|