Launching new website turned out to be much more of an involved exercise than I imagined. In this day and age, the website is the face of the company and so a new website caused us to rethink the business, the practice areas, and the positioning of PhoenixCG for the future. Since the founding of the company and the launch of the old site, we have evolved and the state of alliances has evolved. We have seen the emergence of ‘collaboration’ as a competitive differentiator. We have reflected these changes in our new site.
Not coincidentally, we have featured a quote from Charles Darwin to reflect our philosophy of collaboration:
“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”
We invite you to participate in discussion on the philosophy of collaboration, adding your thoughts and insights.