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News and Press Releases

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April 3, 2015

PHOENIX CONSULTING GROUP CEO SELECTED AS A 2015 WOMAN OF INFLUENCE IN SILICON VALLEY

Norma Watenpaugh has built her career around the power of collaborations. 

 An expert in strategic alliances, Watenpaugh has helped companies including Adobe Systems, IBM, Microsoft, SAP and Xerox  build better and stronger business relationships. She believes  that managing successful collaborations is both an art and a discipline; as such, she founded Phoenix Consulting Group in 2002 to to advance the profession of partner management. Watenpaugh also works to promote these principles on a larger scale. She is a board member of the Association of Strategic Alliance Professionals and is leading the US delegation to develop an ISO standard for collaborative business relationships.

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May 7, 2013

PHOENIX CONSULTING STUDY REVEALS BEST PRACTICES IN GO-TO-MARKET TECHNOLOGY ALLIANCES

Innovation Management a Key Way Top Alliance Performers Create Corporate Value  

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Phoenix Rising Blog

Take Time to Dance - Don't Rush to Contract

Posted on 8/28/2017

When should you write an alliance contract?Best practice puts alliance design ahead of structuring a contract. Many teams jump into contract way too early. It is important to have a pretty good picture of the business case for the alliance,... Read More


Partners ARE the Customer Experience

Posted on 7/31/2017

When we talk about digital transformation, so much about it is about the customer experience. At a recent ASAP Tech Partner Forum, Tiffani Bova from Salesforce cited an example of how as a consumer, you might order a Starbucks, from your Tesla... Read More


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