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News and Press Releases

DateDescription 

 

April 3, 2015

PHOENIX CONSULTING GROUP CEO SELECTED AS A 2015 WOMAN OF INFLUENCE IN SILICON VALLEY

Norma Watenpaugh has built her career around the power of collaborations. 

 An expert in strategic alliances, Watenpaugh has helped companies including Adobe Systems, IBM, Microsoft, SAP and Xerox  build better and stronger business relationships. She believes  that managing successful collaborations is both an art and a discipline; as such, she founded Phoenix Consulting Group in 2002 to to advance the profession of partner management. Watenpaugh also works to promote these principles on a larger scale. She is a board member of the Association of Strategic Alliance Professionals and is leading the US delegation to develop an ISO standard for collaborative business relationships.

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May 7, 2013

PHOENIX CONSULTING STUDY REVEALS BEST PRACTICES IN GO-TO-MARKET TECHNOLOGY ALLIANCES

Innovation Management a Key Way Top Alliance Performers Create Corporate Value  

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Phoenix Rising Blog

IoT Go-to-Market: Why Use Cases are Important

Posted on 4/20/2017

A View from the Trenches -IoT (Internet of Things) has been and continues to be predicted as one of the most compelling factors for driving digital transformation spanning business to business, business to consumer, and government (federal,... Read More


Why Channels Matter - to Alliance Managers

Posted on 3/23/2017

ASAP Netcast Webinar | December 7, 2017I was honored to moderate a panel of experts in discussing the growing interdepences of channels and alliances in the industry. Here is the feature write up from the ASAP newsletter, Quick Takes. ... Read More


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