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News and Press Releases

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April 3, 2015

PHOENIX CONSULTING GROUP CEO SELECTED AS A 2015 WOMAN OF INFLUENCE IN SILICON VALLEY

Norma Watenpaugh has built her career around the power of collaborations. 

 An expert in strategic alliances, Watenpaugh has helped companies including Adobe Systems, IBM, Microsoft, SAP and Xerox  build better and stronger business relationships. She believes  that managing successful collaborations is both an art and a discipline; as such, she founded Phoenix Consulting Group in 2002 to to advance the profession of partner management. Watenpaugh also works to promote these principles on a larger scale. She is a board member of the Association of Strategic Alliance Professionals and is leading the US delegation to develop an ISO standard for collaborative business relationships.

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May 7, 2013

PHOENIX CONSULTING STUDY REVEALS BEST PRACTICES IN GO-TO-MARKET TECHNOLOGY ALLIANCES

Innovation Management a Key Way Top Alliance Performers Create Corporate Value  

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Phoenix Rising Blog

Moneyball for Alliances

Posted on 2/16/2017

The key to a winning baseball season is not the amount of money spent on star talent.  If that were the case then Billy Beane, the central figure of Michael Lewis’ best selling book “Moneyball: The Art of Winning an Unfair... Read More


Strategic Partnerships - Strategic to Who?

Posted on 1/18/2017

How do you engage when your partner is strategic to you – but you are not strategic to them.  My partner thinks of me as a suppplier, or a channel, or 'fill-in-th-blank.' How do I become a strategic partner?  This is a... Read More


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