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News and Press Releases

DateDescription 

 

April 3, 2015

PHOENIX CONSULTING GROUP CEO SELECTED AS A 2015 WOMAN OF INFLUENCE IN SILICON VALLEY

Norma Watenpaugh has built her career around the power of collaborations. 

 An expert in strategic alliances, Watenpaugh has helped companies including Adobe Systems, IBM, Microsoft, SAP and Xerox  build better and stronger business relationships. She believes  that managing successful collaborations is both an art and a discipline; as such, she founded Phoenix Consulting Group in 2002 to to advance the profession of partner management. Watenpaugh also works to promote these principles on a larger scale. She is a board member of the Association of Strategic Alliance Professionals and is leading the US delegation to develop an ISO standard for collaborative business relationships.

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May 7, 2013

PHOENIX CONSULTING STUDY REVEALS BEST PRACTICES IN GO-TO-MARKET TECHNOLOGY ALLIANCES

Innovation Management a Key Way Top Alliance Performers Create Corporate Value  

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Phoenix Rising Blog

Collaborative Innovation and the Role of Alliances

Posted on 5/15/2018

Diversity is an Opportuntiy to Create ValueInnovation takes many forms.  We often focus on innovation as technological breakthroughs and indeed those are important to fuel new revenue streams and corporate growth.  But there are other... Read More


Collaboration Bliss

Posted on 3/19/2018

Finding the Right PartnerQualifying the right partner can have an immense impact on the eventual success of a partnership. Too often I’ve seen companies rush into a partner relationship, because “we like those guys!”While... Read More


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