Market Development

Winning Strategies – Substantial Rewards

Effective market development is essential to creating value out of the promise of every customer-facing partner relationship. Marketing techniques for collaborative business relationships go beyond product, place, price and promotions – to influence, develop, and execute programs in a collaborative environment.

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Service Offerings

PhoenixCG offers a full spectrum of market development services for collaborative business relationships:

Strategic Planning and Programs. Craft marketing strategies and programs that achieve specific business goals, such as growth or innovation.

Positioning and Messaging. Align your organization, customers and influencers around strategic market positions and value propositions. Communicate messages to the right audiences.

Market Research and Competitive Analysis. Leverage your partnerships to their fullest potential. Positively differentiate your partner program to competitive advantage.

Partner Acquisition Programs. Go after partners that fit your strategic business objectives. Attract and retain partners with solid value propositions that sell themselves.

Joint Solution Development. Use best practices to co-develop and co-brand joint solutions with your partner. Understand the value chain and define whole product solutions that meet customer needs

Go-to-Market Planning and Execution. Optimize outbound marketing for sell-through and sell-with collaborative relationships.

Marketing Metrics and Analysis. Effectively manage and advance your partner program and customer outreach via partners. Adopt regular surveys to spot trends, address mission critical business pains, and formulate better strategies over time.

Custom Publication Development. A publication service that will research, develop, write and/or produce your story as a case study, placed article or white paper. Learn More


PhoenixCG has a series of workshops targeted to improving the effectiveness of marketing with partners. Learn More

Impact Stories


Download Market Development Data Sheet here.

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Featuring trends and best practices in business collaboration. We never hard sell and will never sell your name.

Phoenix Rising Blog

Value Creating Negotiations - Getting to Win/Win

Posted on 7/2/2018

Partnerships are about creating new value that could not be easily achieved alone. So the focus of negotiations should pivot on partner math 1 + 1 > 3.Your first discovery conversation with a potential partner is usually about how you create... Read More

Collaborative Innovation and the Role of Alliances

Posted on 5/15/2018

Diversity is an Opportuntiy to Create ValueInnovation takes many forms.  We often focus on innovation as technological breakthroughs and indeed those are important to fuel new revenue streams and corporate growth.  But there are other... Read More

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