Ecosystem Design and Optimization

Optimizing Strategic Assets - Ecosystem Value

 

Your ecosystem of partners, alliances, channels, developers, and strategic suppliers is a strategic asset for your company. PhoenixCG advocates a fact-based approach in understanding partner loyalty drivers as the foundation for optimizing your ecosystem for competitive advantage. We align ecosystem strategy with corporate objectives and align program benefits and requirements with partner motivations and desired behaviors. We are experts in the implementation of Social Media in optimizing partner ecosystems and communities and have counseled our clients on their practical application. Our suite of services also includes program benchmarking, partner loyalty and health assessments, and governance and metrics for performance management.

 

Impact Stories

Executive Dashboards for Partner Program Assessments

PhoenixCG works with top organizations to create and implement partner program metric systems which provide vital customer and partner feedback. More Info

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Phoenix Rising Blog

Moneyball for Alliances

Posted on 2/16/2017

The key to a winning baseball season is not the amount of money spent on star talent.  If that were the case then Billy Beane, the central figure of Michael Lewis’ best selling book “Moneyball: The Art of Winning an Unfair... Read More


Strategic Partnerships - Strategic to Who?

Posted on 1/18/2017

How do you engage when your partner is strategic to you – but you are not strategic to them.  My partner thinks of me as a suppplier, or a channel, or 'fill-in-th-blank.' How do I become a strategic partner?  This is a... Read More


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