Accelerate revenue, tap new sources of innovation and open new markets through effective alliances and partner ecosystems.

Phoenix Consulting Group stays on the forefront of collaborative best practices through active leadership in advancing standards in business practices and professional certification. Our consultants combine strategic perspective with practical professional experience ensuring actionable recommendations that get you results.

Alliance & Collaboration Capability

Transform your business to become more competitive through powerful partnerships.

Collaborative Skills Mastery & Professional Development

Investing in people and skills mastery for higher performing partnerships.

Ecosystem Design & Optimization

Align ecosystem strategy with corporate objectives and partner motivations.

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“Phoenix Consulting Group got us to concrete results. We were able to uncover issues that we otherwise wouldn’t have been able to discover without the comparison of different perspectives. This process had a material impact and we incorporated many of the recommendations in our fiscal year plan.”   
Global Alliance Director, Cisco
“I have had the benefit of engaging Phoenix Consulting Group in several companies. Norma is a trusted professional – extremely skilled in developing strategy, programs, and assessments for channels and alliances. She worked with my team and me at both Cisco and Plantronics. I hope to work with her again in the future and consider her a true ally of the partnering profession.”
Channel Chief, Plantronics

From the Blog

Complex versus Complicated?

June 22, 2023|

I was recently asked if partnering is complex or complicated. This had me stumped because I had always thought of these terms as synonymous. So I did some homework. I found a great article from MIT Sloan that gave me a good working idea of [...]

Are You Easy to do Business With?

June 22, 2023|

Ease of Doing Business (EoDB) is frequently cited as a key element in successful partnering. In my business, I often find that partners cite that they partner with the Big Brand Gorilla in their market because they have to—customers demand it. But if [...]

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