Partner Recruitment Strategies

Marketing Campaign for Partner Recruitment

Challenge

The leading virtualization software company had already established mature programs and relationships with large and mid-sized independent software vendors (ISVs).  They were interested in partnering with the greater ISV community and asked PhoenixCG to help.

PhoenixCG Approach

To engage the greater ISV community, PhoenixCG recommended an integrated marketing recruitment program intended to create the greatest reach and broadest scope.  This included focusing the ISV recruitment to eight key software areas.  Then, we formulated a tactical marketing campaign to include offer-based and event-based marketing programs.

Client Value

The project had anticipated and unanticipated values for the client.  The anticipated value was a comprehensive campaign strategy with integrated tactics driven by solid strategies.  The unanticipated value was that via the process of creating the campaign, gaps in the partner program were revealed.  For example, the partner on-boarding process for large and mid-sized companies was very hands-on and required interaction from the partnering team at the company.  When recruiting large numbers of partners a hands-on process can often be unmanageable.  As a result, we recommend that the client automate their partner on-boarding process to make it easier to engage with the greater ISV community.

Sign up for Newsletter

Monthly Publication

Featuring trends and best practices in business collaboration. We never hard sell and will never sell your name.

Phoenix Rising Blog

Partners ARE the Customer Experience

Posted on 7/31/2017

When we talk about digital transformation, so much about it is about the customer experience. At a recent ASAP Tech Partner Forum, Tiffani Bova from Salesforce cited an example of how as a consumer, you might order a Starbucks, from your Tesla... Read More


Collaborating at the Speed of Digital Transformation

Posted on 7/24/2017

Recently I was invited to facilitate a roundtable/workshop at the June 7, 2017 ASAP Tech Partner Forum in Santa Clara, Calif., centered on digital transformation. We heard from many experts and pioneers in the technology space about the challenges... Read More


Subscribe to our blog via RSS »


Events

There are no planned events at this time.

Twitter

Follow us on Twitter

Our latest tweets are loading

© Copyright 2010 Phoenix Consulting Group
2595 Roop Road Gilroy, CA 95020 | 888.848.9514


Developed by FuzeFUZE