Architecting for Growth


One of the world’s largest enterprise software company needed to gain efficiency and scale in their partnering program to grow their business to reach SMB, transform to a platform business,  and exploit turmoil caused by competitive restructuring in their category.

PhoenixCG Approach

Silo-ed programs were re-architected to take advantage of shared services and common infrastructure across 30 program elements, including IT systems, services, training, marketing, governance, etc.  Program scope included approximately 12,000 partners across all types: ISVs, VARs, SIs, large technology partners, and hosting partners.  Geographic scope was worldwide recognizing regional differences and need for localization. PhoenixCG collaborated extensively across the organization engaging in analyst interaction, stakeholder workshops, and executive briefings.

Client Value

Business case for program investment was presented to the Executive Board.  Re-architecting for shared services predicted 30% reduction in current operating costs with an increase in program efficiency and stronger delivery of partner benefits. Program was funded and in deployment.  Program plan included operating model, budget, head count and implementation plan. Client comment “incredible value and insight into topics ranging from requirements for participation through cutting edge enablement offerings to blue print designs of our PRM system.”

Sign up for Newsletter

Monthly Publication

Featuring trends and best practices in business collaboration. We never hard sell and will never sell your name.

Phoenix Rising Blog

Are you Ready to Collaborate?

Posted on 3/13/2018

Imagine you have just joined a new high-flying company, leading the partnering organization.  You are full of aspirations and optimism.  This is going to be great!  A nascent partner organizationthat you can shape and grow to... Read More

The Next Generation Partner Ecosystem

Posted on 9/28/2017

Business models have fundamentally changed from selling and buying gear to responding to how customers consume technology and how it changes their businesses.We are experiencing seismic changes in the tech industry driven by the convergence... Read More

Subscribe to our blog via RSS »


There are no planned events at this time.


Follow us on Twitter

Our latest tweets are loading

© Copyright 2010 Phoenix Consulting Group
2595 Roop Road Gilroy, CA 95020 | 888.848.9514

Developed by FuzeFUZE