Drive Innovation


Leading networking manufacturer wanted to encourage innovation and new applications of their product through their technology partners and developer community.

PhoenixCG Approach

PhoenixCG led the program team through an audit and benchmark process that revealed gaps in their program offering with respect to world class leaders in developer programs.  We worked with the client in developing the operational model that would fuel growth and innovation in the ecosystem.  We engaged them in a messaging exercise to align the organization and position the developer program for recruitment.

Client Value

A partner strategy mapped to the innovation strategy of the company, a roadmap for execution and a targeted message for recruitment of innovators to their program were end deliverables. Program was successfully launched at the company’s annual summit.

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Phoenix Rising Blog

Are you Ready to Collaborate?

Posted on 3/13/2018

Imagine you have just joined a new high-flying company, leading the partnering organization.  You are full of aspirations and optimism.  This is going to be great!  A nascent partner organizationthat you can shape and grow to... Read More

The Next Generation Partner Ecosystem

Posted on 9/28/2017

Business models have fundamentally changed from selling and buying gear to responding to how customers consume technology and how it changes their businesses.We are experiencing seismic changes in the tech industry driven by the convergence... Read More

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