Drive Innovation

Challenge

Leading networking manufacturer wanted to encourage innovation and new applications of their product through their technology partners and developer community.

PhoenixCG Approach

PhoenixCG led the program team through an audit and benchmark process that revealed gaps in their program offering with respect to world class leaders in developer programs.  We worked with the client in developing the operational model that would fuel growth and innovation in the ecosystem.  We engaged them in a messaging exercise to align the organization and position the developer program for recruitment.

Client Value

A partner strategy mapped to the innovation strategy of the company, a roadmap for execution and a targeted message for recruitment of innovators to their program were end deliverables. Program was successfully launched at the company’s annual summit.

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Phoenix Rising Blog

IoT Go-to-Market: Why Use Cases are Important

Posted on 4/20/2017

A View from the Trenches -IoT (Internet of Things) has been and continues to be predicted as one of the most compelling factors for driving digital transformation spanning business to business, business to consumer, and government (federal,... Read More


Why Channels Matter - to Alliance Managers

Posted on 3/23/2017

ASAP Netcast Webinar | December 7, 2017I was honored to moderate a panel of experts in discussing the growing interdepences of channels and alliances in the industry. Here is the feature write up from the ASAP newsletter, Quick Takes. ... Read More


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