Drive Innovation

Challenge

Leading networking manufacturer wanted to encourage innovation and new applications of their product through their technology partners and developer community.

PhoenixCG Approach

PhoenixCG led the program team through an audit and benchmark process that revealed gaps in their program offering with respect to world class leaders in developer programs.  We worked with the client in developing the operational model that would fuel growth and innovation in the ecosystem.  We engaged them in a messaging exercise to align the organization and position the developer program for recruitment.

Client Value

A partner strategy mapped to the innovation strategy of the company, a roadmap for execution and a targeted message for recruitment of innovators to their program were end deliverables. Program was successfully launched at the company’s annual summit.

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Phoenix Rising Blog

Value Creating Negotiations - Getting to Win/Win

Posted on 7/2/2018

Partnerships are about creating new value that could not be easily achieved alone. So the focus of negotiations should pivot on partner math 1 + 1 > 3.Your first discovery conversation with a potential partner is usually about how you create... Read More


Collaborative Innovation and the Role of Alliances

Posted on 5/15/2018

Diversity is an Opportuntiy to Create ValueInnovation takes many forms.  We often focus on innovation as technological breakthroughs and indeed those are important to fuel new revenue streams and corporate growth.  But there are other... Read More


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