Create Competitive Advantage

Challenge

A leader in document management had a legacy of innovation but wanted a process of capturing and commercializing innovation arising from their strategic alliance engagements.

PhoenixCG Approach

Based on the Ramp to Revenue process of value creation, delivery and measurement, we conducted a workshop that the client could use with their alliances to transform innovative ideas into compelling value for their customers and to achieve business objectives. 

Client Value

The workshop exercises helped the client understand how to apply the process.  They identified a number of partner opportunities where the framework for value creation could be applied to create competitive advantage.

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Phoenix Rising Blog

Moneyball for Alliances

Posted on 2/16/2017

The key to a winning baseball season is not the amount of money spent on star talent.  If that were the case then Billy Beane, the central figure of Michael Lewis’ best selling book “Moneyball: The Art of Winning an Unfair... Read More


Strategic Partnerships - Strategic to Who?

Posted on 1/18/2017

How do you engage when your partner is strategic to you – but you are not strategic to them.  My partner thinks of me as a suppplier, or a channel, or 'fill-in-th-blank.' How do I become a strategic partner?  This is a... Read More


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