Create Competitive Advantage


A leader in document management had a legacy of innovation but wanted a process of capturing and commercializing innovation arising from their strategic alliance engagements.

PhoenixCG Approach

Based on the Ramp to Revenue process of value creation, delivery and measurement, we conducted a workshop that the client could use with their alliances to transform innovative ideas into compelling value for their customers and to achieve business objectives. 

Client Value

The workshop exercises helped the client understand how to apply the process.  They identified a number of partner opportunities where the framework for value creation could be applied to create competitive advantage.

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Phoenix Rising Blog

Are you Ready to Collaborate?

Posted on 3/13/2018

Imagine you have just joined a new high-flying company, leading the partnering organization.  You are full of aspirations and optimism.  This is going to be great!  A nascent partner organizationthat you can shape and grow to... Read More

The Next Generation Partner Ecosystem

Posted on 9/28/2017

Business models have fundamentally changed from selling and buying gear to responding to how customers consume technology and how it changes their businesses.We are experiencing seismic changes in the tech industry driven by the convergence... Read More

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