Create Competitive Advantage

Challenge

A leader in document management had a legacy of innovation but wanted a process of capturing and commercializing innovation arising from their strategic alliance engagements.

PhoenixCG Approach

Based on the Ramp to Revenue process of value creation, delivery and measurement, we conducted a workshop that the client could use with their alliances to transform innovative ideas into compelling value for their customers and to achieve business objectives. 

Client Value

The workshop exercises helped the client understand how to apply the process.  They identified a number of partner opportunities where the framework for value creation could be applied to create competitive advantage.

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Phoenix Rising Blog

IoT Go-to-Market: Why Use Cases are Important

Posted on 4/20/2017

A View from the Trenches -IoT (Internet of Things) has been and continues to be predicted as one of the most compelling factors for driving digital transformation spanning business to business, business to consumer, and government (federal,... Read More


Why Channels Matter - to Alliance Managers

Posted on 3/23/2017

ASAP Netcast Webinar | December 7, 2017I was honored to moderate a panel of experts in discussing the growing interdepences of channels and alliances in the industry. Here is the feature write up from the ASAP newsletter, Quick Takes. ... Read More


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