Create Competitive Advantage

Challenge

A leader in document management had a legacy of innovation but wanted a process of capturing and commercializing innovation arising from their strategic alliance engagements.

PhoenixCG Approach

Based on the Ramp to Revenue process of value creation, delivery and measurement, we conducted a workshop that the client could use with their alliances to transform innovative ideas into compelling value for their customers and to achieve business objectives. 

Client Value

The workshop exercises helped the client understand how to apply the process.  They identified a number of partner opportunities where the framework for value creation could be applied to create competitive advantage.

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Featuring trends and best practices in business collaboration. We never hard sell and will never sell your name.

Phoenix Rising Blog

The Next Generation Partner Ecosystem

Posted on 9/28/2017

Business models have fundamentally changed from selling and buying gear to responding to how customers consume technology and how it changes their businesses.We are experiencing seismic changes in the tech industry driven by the convergence... Read More


Take Time to Dance - Don't Rush to Contract

Posted on 8/28/2017

When should you write an alliance contract?Best practice puts alliance design ahead of structuring a contract. Many teams jump into contract way too early. It is important to have a pretty good picture of the business case for the alliance,... Read More


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