Create Competitive Advantage

Challenge

A leader in document management had a legacy of innovation but wanted a process of capturing and commercializing innovation arising from their strategic alliance engagements.

PhoenixCG Approach

Based on the Ramp to Revenue process of value creation, delivery and measurement, we conducted a workshop that the client could use with their alliances to transform innovative ideas into compelling value for their customers and to achieve business objectives. 

Client Value

The workshop exercises helped the client understand how to apply the process.  They identified a number of partner opportunities where the framework for value creation could be applied to create competitive advantage.

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Featuring trends and best practices in business collaboration. We never hard sell and will never sell your name.

Phoenix Rising Blog

Collaborative Innovation and the Role of Alliances

Posted on 5/15/2018

Diversity is an Opportuntiy to Create ValueInnovation takes many forms.  We often focus on innovation as technological breakthroughs and indeed those are important to fuel new revenue streams and corporate growth.  But there are other... Read More


Collaboration Bliss

Posted on 3/19/2018

Finding the Right PartnerQualifying the right partner can have an immense impact on the eventual success of a partnership. Too often I’ve seen companies rush into a partner relationship, because “we like those guys!”While... Read More


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