Accelerate Revenue

Challenge

A late stage, trade logistics company with a hosted solution had acquired their first light house accounts but needed to develop a more diverse customer base.

PhoenixCG Approach

A broad range of partnering options were researched that could drive immediate revenue growth. Options included OEM or rebranding of their offering, co-sale alliances, and channel agents. PhoenixCG built the revenue to investment models to help differentiate and drive the decision on the right partnering mix.  Developed a sales engagement plan that demonstrated what types of partners would best support commodity buyers vs buyers seeking differentiation in their business.  

Client Value

“Phoenix Consulting Group presented us with a very practical and implementable strategy for building partnerships and alliances to increase our sales capacity and solution foot print. In the first 90 days we have closed agreements with many of the major partners in our market and have already seen new opportunities in the pipeline as a result of the recommendations made by Phoenix.”

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Featuring trends and best practices in business collaboration. We never hard sell and will never sell your name.

Phoenix Rising Blog

The Next Generation Partner Ecosystem

Posted on 9/28/2017

Business models have fundamentally changed from selling and buying gear to responding to how customers consume technology and how it changes their businesses.We are experiencing seismic changes in the tech industry driven by the convergence... Read More


Take Time to Dance - Don't Rush to Contract

Posted on 8/28/2017

When should you write an alliance contract?Best practice puts alliance design ahead of structuring a contract. Many teams jump into contract way too early. It is important to have a pretty good picture of the business case for the alliance,... Read More


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