A late stage, trade logistics company with a hosted solution had acquired their first light house accounts but needed to develop a more diverse customer base.
A broad range of partnering options were researched that could drive immediate revenue growth. Options included OEM or rebranding of their offering, co-sale alliances, and channel agents. PhoenixCG built the revenue to investment models to help differentiate and drive the decision on the right partnering mix. Developed a sales engagement plan that demonstrated what types of partners would best support commodity buyers vs buyers seeking differentiation in their business.
“Phoenix Consulting Group presented us with a very practical and implementable strategy for building partnerships and alliances to increase our sales capacity and solution foot print. In the first 90 days we have closed agreements with many of the major partners in our market and have already seen new opportunities in the pipeline as a result of the recommendations made by Phoenix.”