Market Development Workshops

Co-branding and Co-Marketing Planning for Collaborative Business Relationships

Instructors:

Norma Watenpaugh, CSAP, Principal, PhoenixCG

Leslie Sutherland, CA-AM, Market Development Practice Lead, PhoenixCG

Let’s face it – when it boils down to it, we partner to meet specific business goals that will ultimately profit our organizations in some tangible way.  To achieve these benefits, it’s essential that the parties agree upon their core value proposition and marketing strategies.  In this workshop, you will use structured processes to formulate your own winning value proposition that appeals to you, your partner and your joint customers.  Then, you will formulate and plan an effective marketing program.  Included in the workshop are tools and templates to take with you to apply to your partnerships and collaborative business relationships at work.  To find out more about attending a workshop or hosting one at your organization, send an email to events@phoenixcg.com.

Positioning and Messaging for Collaborative Business Relationships

Instructor:

Leslie Sutherland, CA-AM, Market Development Practice Lead, PhoenixCG

Organizations collaborate to achieve specific objectives that they cannot reach on their own.  While the value proposition of the partnership and your product offering may be agreed to, aligning your larger organizations around a joint market position and clear messaging can be a real challenge.  In this interactive workshop, you will learn road-tested strategies to align your organizations.  You will also formulate a clear messaging hierarchy for your partnership or solution using defined processes and tools.  Included in the workshop are tools and templates to take with you to apply to your partnership and collaborative business relationships on the job.  To find out more about attending a workshop or hosting one at your organization, send an email toevents@phoenixcg.com.

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Phoenix Rising Blog

Value Creating Negotiations - Getting to Win/Win

Posted on 7/2/2018

Partnerships are about creating new value that could not be easily achieved alone. So the focus of negotiations should pivot on partner math 1 + 1 > 3.Your first discovery conversation with a potential partner is usually about how you create... Read More


Collaborative Innovation and the Role of Alliances

Posted on 5/15/2018

Diversity is an Opportuntiy to Create ValueInnovation takes many forms.  We often focus on innovation as technological breakthroughs and indeed those are important to fuel new revenue streams and corporate growth.  But there are other... Read More


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